Misfits Market

As the growth copywriter, I worked with our Brand, Acquisition, Retention, and Product teams to develop performance-driven copy and creative that inspired and converted.

A few wins? I worked with our Acquisition team to strategize a complete overhaul of our direct mailer to test against our top-performing creative that went two years without being beat. The result? The new concept won in the split test and saw a significantly higher CVR. I also teamed up with our Product team to iterate and copy test at various stages of our onboarding funnel which in turn produced a conversion increase of 17%.